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WOOL | 10 August 2009

Sheepvention 2009 looks at climate and economic change

ShearPlus is one of the features at this year's Sheepvention 2009 in Hamiliton, Victoria]


Managing climate and economic change was the theme for this year’s Sheepvention, the annual event held at the Hamilton Showground that brings together trade exhibitors, primary producers and a range of wool industry competitions. This year’s theme was chosen as the focus because of “the big changes happening within the agricultural sector and the broader community, such as land use change, climate change and economic change”.


In addition to trade exhibitions and specialist seminars, Sheepvention featured Ram Sales, the Sheep Show (Hampshire Downs feature breed), the Ewe Weaner competition, Inventions 2009 and the Young Designer Wool Awards. Landmark, along with Kurra Wirra Merino Stud, sponsored the Farm Dog Championships which included Novice Dog, Open Hamilton Championship and the Victorian Championship.


For the branches in Victoria’s Western District, participation in Sheepvention generated a range of leads for new business across insurance, finance, real estate, the securing of new clips and an opportunity to introduce Landmark Rewards and the ShearPlus program.


Peter Franklin, Hamilton’s Branch Manager, said, “ShearPlus enabled us to target specific clients who are Landmark Rewards wool or merchandise clients or those who buy woolpacks but are neither Landmark Rewards or wool program participants. It certainly provided us with a point of difference in the market.


“We saw good sales of products from Merial, Gallagher, Agrite, One Steel, Fort Dodge, Coopers, Allflex, Bayer and Harvastaire over the two days.


“I’m sure that surrounding branches Mortlake, Warrnambool and Casterton have also benefited, sales-wise, as a result of our participation at Sheepvention.”

Inside the marquee at Sheepvention

Along with Hamilton’s resident agronomist, Lachlan Hurley, clients were able to discuss cropping, pasture, forage, farm planning and mapping options with representatives from Highleaze Seeds, Wrightson Seeds and Back Paddock, with sales of Landmark’s Paddockwise software packages to a couple of “more progressive clients”.


Andrew Button, Account Manager-Wool, organised the Ram Sales and achieved a 79% clearance rate at an average price of $1,560 per head, with the highest price being $10,000.


Peter said, “Despite the wool industry enduring tough times, the results from the ram sales were outstanding and I'd like to acknowledge the work done by Andrew, Stud Stock, Livestock, Wool and the team at the Hamilton branch.


“We were awarded the best outdoor corporate site at Sheepvention this year, and the team’s efforts in setting up and staffing the site over the two days was fantastic.”

For more information, click Sheepvention Website.

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