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WOOL | 11 April 2011

Entries sought for 11th Australian Fleece Competition

The 11th Australian Fleece Competition is now open for woolgrowers across Australia to enter, as one of the key features of the Australian Sheep & Wool Show in Bendigo, Victoria 15-17 July 2011.

Competition convenor, Athol Frederick from Landmark, said the Australian Fleece Competition is the largest fully measured fleece competition in the world and with prices for Australian wool performing so well, competition organisers are looking for a strong field of entries.

“The competition is run jointly by Landmark, the Australian Wool Testing Authority (AWTA) and the Australian Sheep Breeders’ Association,” he said.

“It started in 2001 and keeps growing because it is based on both commercial and subjective assessment, parameters that are updated each year consistent with industry standards and strong focus on commercial processing performance.

“The improved performance of the wool industry will assist in attracting entries from across Australia, in differing climates and production regions.

“The competition generates clear benefits: it showcases top quality wool to the world, it helps woolgrowers to benchmark bloodlines and it is a market-focused competition. The judges are commercial industry participants and all fleeces are weighed and sampled for objective measurement, including length and strength, under standard procedures of the AWTA.

“Apart from the commercial benefit there are also 45 prizes to be won in the various classes, representing total value over $13,000, with the top prize for grand champion fleece being a $1500 travel voucher.

“The prizes are donated by some 28 industry sponsors. Donation is an important part of the competition, with the majority of the fleeces sold at auction after the competition and proceeds set to be donated this year to Camp Quality, thanks to the generosity of fleece exhibitors.

“We invite woolgrowers from across Australia to submit their entries and help show the world the professionalism, strength and quality of Australian wool production,” Mr Frederick said.

Entries for the 11th Australian Fleece Competition are now open. All fleeces must be delivered to Landmark Brooklyn, Melbourne Victoria by no later than Friday 3 June 2011. Fleeces consigned to any other delivery points in Australia must be received by Friday 27 May 2011.

Entry forms and further information are available from Landmark wool representatives or the websites: www.landmark.com.au www.sheepshow.com www.awta.com.au


For further information -

Athol Frederick 0428 510 518

Stephen Keys 0428 214 773


Media Inquiries: Ian Desborough 03 9209 2335 or 0418 853 881

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