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LIVESTOCK | 2 February 2011

AngusOnline Auctions on the way



The Angus Society of Australia in partnership with Landmark will soon launch a new online auction system for the sale and purchase of Angus cattle.

This exciting collaborative effort will utilise the latest online auction facilities provided by Auctions Plus that more than satisfy both sellers and buyers requirements.

Alistair Brook, Landmark’s National Livestock Manager who is helping lead the project said “We have utilised all of our online auction expertise and experience to develop this new user friendly online sales
system for Angus”. “We feel that this is an exciting innovation and will add value to producers of Angus sired cattle”

AngusOnline will offer the convenience of animals being sold on farm ensuring animal welfare is of the utmost level, minimising transport stressors and costs. All online auction sales will also enjoy the
benefits of extensive national promotion and with just one breed featured, Angus cattle buyers and sellers have the convenience of going to one web site which fulfils all of their needs.

With all cattle sired by registered Angus bulls, buyers will have the assurance of purchasing quality cattle of known genetics with just a few keystrokes of their computer.

Landmark’s accredited assessors will provide objective animals descriptions helping assist purchasing decisions. Participation in AngusOnline will incur no extra per head costs making it a very cost effective way to sell cattle and will also benefit from the combined marketing experience of Landmark and Angus Australia.

Peter Parnell, Chief Executive Officer of Angus Australia says “I’m sure AngusOnline will become an invaluable tool for the sale and purchase of Angus cattle”.

AngusOnline will be launched in March 2011 at the Dubbo Beef Spectacular.

For further information contact:
Alistair Brook Landmark 03 9209 2684 or Sonya Buck Angus Australia 02 6773 4601.



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