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LIVESTOCK | 20 October 2010

Virtual saleyard sells cattle from Kimberley in minutes


With the vendor attending a meeting in Melbourne, his cattle in the Kimberley, and buyers in the Eastern States, 1500 cattle were sold last week in a matter of minutes.

Embracing technology, Landmark Broome last week sold the Brahman cross cattle through the virtual saleyard of AuctionsPlus.

Agency Principal Andrew Stewart said his client Ned McCord manages Bunuba Cattle Company which runs Leopold and Fairfield Stations out of Fitzroy Crossing.

“Ned had weaners to sell and wanted to capitalise on the rain and enquiry from the eastern states,” he said.

“Landmark coordinated Col Campbell from AuctionsPlus in Rockhampton, Queensland to come to the properties.

“Together we made a parallel assessment which included taking pictures and writing up a description of the cattle which were then uploaded to the AuctionsPlus portal.

“These were viewed online across the country before the auction went live.

“We had strong enquiry from Victoria, New South Wales and Queensland.”

Mr Stewart said the cattle were sold via a two tier system, with some from Broome and others from Katherine, increasing the appeal to the eastern states buyers.

“It was an incredible process, watching the sale over the 45 minutes,” he said.

“I was giving live updates to Ned at his meeting in Melbourne and he was able to see instantly that all cattle were sold at the reserve price and there was full clearance of the entire lot.

“Using AuctionsPlus is an ideal way to sell cattle from the Kimberley at the moment. The conditions in the south of WA are so dry and compared to unseasonally wet conditions in the east, it just makes sense.”

Following on the success of this sale, Landmark Broome has other clients who are keen to embrace AuctionsPlus in the coming weeks.

For more information, contact Eric Broad 0429 990 238

Photo courtesy of Andrew Stewart, Landmark Broome




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