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WOOL | 31 August 2011

Merino 2020 conference a big success

Over 190 people turned out for the Merino 2020 conference in Wagga on the 19th and 20th of August. The conference focussed on the future of merino wool and the opportunities for merino sheep in a changing environment.


Landmark was proud to be Platinum sponsors of the event.


Congratulation is extended to Ian Smith for being the driving force behind the event and was supported by a committee that ensured success of the event. Representatives from TAFE, DPI, CRC and wool producers were all part of the committee. The facility at Charles Sturt and organised by Norm Madden and his help from the Primary Industries Centre show cased Wagga’s ability to become the venue of choice for such an event.


Mick Keogh (Australian Farm Institute) chaired the conference and outlined “The Big Picture” for the conference and the merino industry. John Cobb MP (Shadow Minister for Agriculture and Food Security) opened the event and is supportive of the merino industry and recalled personal stories of his involvement within the merino industry.


All speakers focussed on a profitable industry looking forward and highlighted there part of equation that enables them to the part of the profitable industry looking forward.


Kerry O’Keefe told the conference that “Landmark is my favourite regional company” and that he “loved merinos”.


Kerry’s life story paralleled the good times and the hard times and future successes if you keep looking forward. Kerry’s new found success as a presenter and commentator of all things cricket and life has enabled Kerry to reflect on “the best decade of his life”.


The event could not have been possible without the 16 sponsors and 16 exhibitors supporting the event.


The event website will be updated with the presentations in the coming weeks and will be a wonderful resource. (www.merino2020.com.au)


Already discussions are being held to make this a regular event.


The ability of the committee and the choice of using the facilities at Wagga is a great grounding in convening an event that is relevant to the prosperous times ahead.


All smiles at the conference were the Landmark team at the Landmark exhibit.


(Pictured in the Landmark display are Kym Hannaford, Darren Tapper, Robert O’Dwyer, Scott Morrow, and Peter Dorsett.)


Special mention is to be made of the support by South East NSW team Rob O’Dwyer and Darren Tapper, Southern Region Wool, Michelle McDonnell, Kym Hannaford and Steve Keys and Wagga Branch Peter Dorsett for the support given to the conference and Craig Whiting of Bayer Animal Health.

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