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LIVESTOCK | 22 December 2010

AuctionsPlus Southern Weaner Classic – 4 Feb 2011


Do you have 2010 drop weaner steers or heifers ready for sale? All breeds, all weight categories? Located somewhere in south-eastern Australia?


If so, Landmark invites you to participate in the first sale bringing together weaner producers across south-eastern Australia to utilise the marketing benefits of AuctionsPlus, set to occur on 4 February 2011.


Landmark’s divisional manager for livestock in the south-east, Wayne Hall, points out that “bringing together” in this case doesn’t mean physically, but virtually, via the AuctionsPlus online selling system – the perfect way to conduct a sale when weather conditions can mean that mustering and transporting stock, or even physically getting to a traditional sale could be difficult, or when demand is from outside the local area.


“Livestock marketing continues to evolve and we at Landmark see this opportunity in February to bring lines of weaner cattle, objectively described and marketed online to a national buying audience, as the natural progression,” Mr Hall says.


“The cattle don’t actually leave the farm for the sale, yet AuctionsPlus delivers a sales method that combines auction competition and price control, with the value-add for vendors and buyers through increased information detailing genetics, animal health, livestock performance and on-farm management programs.


“We’re setting up this sale because buyer feedback is showing demand for lines of weaners that are assessed by accredited professionals, drafted into their breed type and weight ranges, with known animal health history and the knowledge that the delivery will be flexible and stress free.


“Buyers pay premiums for information like this, especially when combined with the efficiency of only transporting animals after the sale, direct from farm to destination.


“The season and feed availability this year may mean the destination is well outside your normal range, which is why this sale is so suited to AuctionsPlus.


“If you are a cattle producer who can answer ‘yes’ to any of the questions above, then I’d encourage you to contact a Landmark livestock agent without delay, because we want to talk with you about the potential this sale will offer.”


For more information contact Will Nolan 0428 834 652 or David Welsh 0419 624 880.




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